Salt bae’s restaurant chain close to securing a R17.7bn deal

Image Credit: Jean Schwarzwalder (instagram/jean_photos)

A group of investors are nearing the completion of purchasing a stake in the restaurant chain owned by the internet sensation known as ‘Salt Bae’.

The Financial Times reported that Nusr-Et Steakhouse chain will come under new ownership as a consortium of buyers closes in on a $1.5bn (R17.7bn) deal.

London’s Metric Capital and Singapore’s Temasek, GIC, are reported to be linked to the deal to purchase D.ream which is owned by the Turkish Dogus Group. Temasek has a $275bn (My calculator can’t go that high in Rands) portfolio, with stakes in Mediacorp, Alibaba and Singapore Airlines.

Nusret Gokce, “salt bae”, is the head and founder of Nusr-Et Restaurants which was originally launched in Istanbul and has expanded to 13 locations. Gokce became a social media phenomenon after videos of him seasoning steaks with salt went viral.

Gokce honed his skills from the age of 13 working as an apprentice in a butcher shop. He went on to perfect his craft when he travelled to Argentina and later returned -in 2010- to open Nusr-Et Steakhouse in Turkey.

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